/* Seren Süt Ürünleri — design system
   Concept: "pack label". Oversized Bricolage headlines, real pack shots floating on
   colour fields taken from Seren packaging (ayran blue, yoğurt pink, hellim cream, tereyağı butter),
   Seren red reserved for brand moments and calls to action. */
:root{
  --milk:#FBFBF8;
  --paper:#FFFFFF;
  --ink:#17140F;
  --muted:#5E5A52;
  --line:rgba(23,20,15,.12);
  --red:#D4202C;
  --red-ink:#B5141F;
  --on-red:#FFFFFF;
  --green:#1C6A45;
  --blue:#1F6FB2;
  --f-milk:#E3EFF6;
  --f-yog:#F7E6EA;
  --f-cheese:#F3ECDA;
  --f-butter:#FAEFC9;
  --band:#E2EFE3;
  --on-band:#17140F;
  --sky:#DCEEF7;
  --sky-2:#C7E3F1;
  --shadow:0 30px 60px -30px rgba(40,18,10,.45);
  --display:"Bricolage Grotesque","Avenir Next","Segoe UI",system-ui,sans-serif;
  --body:"Figtree","Segoe UI",system-ui,-apple-system,sans-serif;
  --ease:cubic-bezier(.2,.7,.1,1);
  --maxw:1280px;
  color-scheme:light;
  --hdr:72px;
}

@view-transition{navigation:auto}
::view-transition-old(root){animation:vt-out .28s var(--ease) both}
::view-transition-new(root){animation:vt-in .42s var(--ease) both}
@keyframes vt-out{to{opacity:0;transform:translateY(-10px)}}
@keyframes vt-in{from{opacity:0;transform:translateY(14px)}}

*,*::before,*::after{box-sizing:border-box}
[hidden]{display:none!important}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{margin:0;background:var(--milk);color:var(--ink);font-family:var(--body);font-size:17px;line-height:1.6;-webkit-font-smoothing:antialiased;overflow-x:clip}
img,video{max-width:100%;display:block;height:auto}
a{color:inherit}
h1,h2,h3,h4{font-family:var(--display);font-weight:800;line-height:.98;letter-spacing:-.025em;margin:0;text-wrap:balance}
p{margin:0}
ul,ol{margin:0;padding:0}
button{font:inherit;color:inherit}
:focus-visible{outline:3px solid var(--blue);outline-offset:3px;border-radius:6px}
.skip{position:absolute;left:-999px;top:8px;background:var(--ink);color:var(--milk);padding:10px 16px;border-radius:8px;z-index:100}
.skip:focus{left:max(16px,env(safe-area-inset-left,0px))}
.wrap{max-width:var(--maxw);margin:0 auto;padding-left:max(20px,env(safe-area-inset-left,0px));padding-right:max(20px,env(safe-area-inset-right,0px))}
.eyebrow{display:inline-flex;align-items:center;gap:10px;font-size:.78rem;font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:var(--red-ink)}
.eyebrow::before{content:"";width:22px;height:2px;background:currentColor}
.lede{font-size:clamp(1.05rem,1.5vw,1.25rem);color:var(--muted);max-width:46ch}
.muted{color:var(--muted)}
.sr{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}

/* ---------- header ---------- */
body::before{content:"";position:fixed;inset:0 0 auto;height:env(safe-area-inset-top,0px);z-index:60;background:var(--milk)}
.notice{background:var(--red);color:var(--on-red);font-size:.84rem;font-weight:600}
.notice .wrap{display:flex;justify-content:center;gap:8px 26px;flex-wrap:wrap;padding-block:8px;text-align:center}
.notice a{text-decoration:none;border-bottom:1px solid rgba(255,255,255,.5)}
.site-header{position:sticky;top:env(safe-area-inset-top,0px);z-index:50;background:color-mix(in srgb,var(--milk) 90%,transparent);backdrop-filter:blur(14px) saturate(1.3);-webkit-backdrop-filter:blur(14px) saturate(1.3);border-bottom:1px solid transparent;transition:transform .45s var(--ease),border-color .3s}
.site-header.scrolled{border-bottom-color:var(--line)}
.site-header.hide{transform:translateY(-100%)}
.site-header .wrap{display:flex;align-items:center;gap:20px;height:var(--hdr)}
.brand{display:inline-flex;flex:none}
.brand img{height:42px;width:auto}
.site-header nav{margin-left:auto}
.nav{display:flex;gap:2px;list-style:none}
.nav a{position:relative;display:block;padding:10px 14px;text-decoration:none;font-weight:600;font-size:.96rem}
.nav a::after{content:"";position:absolute;left:14px;right:14px;bottom:5px;height:2px;background:var(--red);transform:scaleX(0);transform-origin:left;transition:transform .35s var(--ease)}
.nav a:hover::after,.nav a[aria-current="page"]::after{transform:scaleX(1)}
.hdr-actions{display:flex;align-items:center;gap:10px}
.basket-link{position:relative;display:inline-grid;place-items:center;width:44px;height:44px;border-radius:50%;border:1.5px solid var(--line);text-decoration:none;transition:border-color .2s}
.basket-link:hover{border-color:var(--ink)}
.basket-link svg{width:20px;height:20px}
.basket-count{position:absolute;top:-4px;right:-4px;min-width:20px;height:20px;padding:0 5px;border-radius:999px;background:var(--red);color:var(--on-red);font-size:.72rem;font-weight:700;display:grid;place-items:center;font-variant-numeric:tabular-nums;transform:scale(0);transition:transform .3s var(--ease)}
.basket-count.on{transform:scale(1)}
.menu-btn{display:none;width:44px;height:44px;border-radius:50%;border:1.5px solid var(--line);background:none;cursor:pointer;place-items:center}
.menu-btn span{display:block;width:18px;height:2px;background:var(--ink);position:relative;transition:transform .35s var(--ease)}
.menu-btn span::before,.menu-btn span::after{content:"";position:absolute;left:0;width:18px;height:2px;background:var(--ink);transition:transform .35s var(--ease),top .35s var(--ease)}
.menu-btn span::before{top:-6px}.menu-btn span::after{top:6px}
.menu-open .menu-btn span{background:transparent}
.menu-open .menu-btn span::before{top:0;transform:rotate(45deg)}
.menu-open .menu-btn span::after{top:0;transform:rotate(-45deg)}
.mobile-menu{position:fixed;inset:0;z-index:45;background:var(--red);color:var(--on-red);padding:calc(var(--hdr) + 40px + env(safe-area-inset-top,0px)) max(24px,env(safe-area-inset-right,0px)) calc(32px + env(safe-area-inset-bottom,0px)) max(24px,env(safe-area-inset-left,0px));display:flex;flex-direction:column;justify-content:space-between;clip-path:circle(0 at calc(100% - 44px) 36px);transition:clip-path .7s var(--ease);visibility:hidden}
.menu-open .mobile-menu{clip-path:circle(150% at calc(100% - 44px) 36px);visibility:visible}
.mobile-menu ul{list-style:none;display:grid;gap:4px}
.mobile-menu a{font-family:var(--display);font-weight:800;font-size:clamp(2.4rem,11vw,3.6rem);line-height:1.05;text-decoration:none;letter-spacing:-.03em;display:inline-block;transform:translateY(30px);opacity:0;transition:transform .6s var(--ease),opacity .6s}
.menu-open .mobile-menu a{transform:none;opacity:1}
.menu-open .mobile-menu li:nth-child(2) a{transition-delay:.05s}.menu-open .mobile-menu li:nth-child(3) a{transition-delay:.1s}.menu-open .mobile-menu li:nth-child(4) a{transition-delay:.15s}.menu-open .mobile-menu li:nth-child(5) a{transition-delay:.2s}.menu-open .mobile-menu li:nth-child(6) a{transition-delay:.25s}
.mobile-menu .mm-foot{display:grid;gap:6px;font-weight:600;opacity:.9}
.menu-open .site-header{background:transparent;backdrop-filter:none;-webkit-backdrop-filter:none;border-color:transparent}
.menu-open .site-header .brand,.menu-open .basket-link{opacity:0;pointer-events:none}
.menu-open .menu-btn{border-color:rgba(255,255,255,.5)}
.menu-open .menu-btn span::before,.menu-open .menu-btn span::after{background:var(--on-red)}
.menu-open{overflow:hidden}
@media (max-width:940px){.nav,.hdr-actions .btn{display:none}.menu-btn{display:grid}.hdr-actions{margin-left:auto}}

/* ---------- buttons ---------- */
.btn{--bg:var(--ink);--fg:var(--milk);position:relative;display:inline-flex;align-items:center;gap:12px;padding:15px 24px;border-radius:999px;background:var(--bg);color:var(--fg);border:0;cursor:pointer;text-decoration:none;font-weight:700;font-size:.98rem;line-height:1;white-space:nowrap;overflow:hidden;isolation:isolate;transition:transform .3s var(--ease)}
.btn::before{content:"";position:absolute;inset:0;z-index:-1;background:var(--red-ink);transform:translateY(101%);transition:transform .45s var(--ease)}
.btn:hover::before{transform:none}
.btn:hover{--fg:#fff}
.btn:active{transform:scale(.97)}
.btn .arr{width:18px;height:18px;transition:transform .45s var(--ease)}
.btn:hover .arr{transform:translateX(4px)}
.btn-red{--bg:var(--red);--fg:var(--on-red)}
.btn-red::before{background:var(--ink)}
.btn-line{--bg:transparent;--fg:var(--ink);box-shadow:inset 0 0 0 1.5px var(--ink)}
.btn-line::before{background:var(--ink)}
.btn-line:hover{--fg:var(--milk)}
.btn-white{--bg:#fff;--fg:#A8121D}
.btn-white::before{background:var(--ink)}
.btn-sm{padding:12px 18px;font-size:.92rem}
.btn-wa svg{width:20px;height:20px}
.link-arrow{display:inline-flex;align-items:center;gap:8px;font-weight:700;text-decoration:none;border-bottom:2px solid currentColor;padding-bottom:2px}
.link-arrow:hover{color:var(--red-ink)}
.link-arrow svg{width:18px;height:18px;flex:none}

/* ---------- hero (home) ---------- */
.hero{position:relative;padding-block:clamp(28px,5vw,64px) clamp(56px,7vw,96px)}
.hero .wrap{display:grid;grid-template-columns:minmax(0,1.08fr) minmax(0,.92fr);gap:clamp(28px,5vw,72px);align-items:center}
.hero h1{font-size:clamp(3.2rem,8.6vw,7.6rem);letter-spacing:-.045em;line-height:.9}
.hero h1 .line{display:block;overflow:hidden;padding-bottom:.06em}
.hero h1 .line>span{display:inline-block;animation:rise 1s var(--ease) both}
.hero h1 .line:nth-child(2)>span{animation-delay:.08s}.hero h1 .line:nth-child(3)>span{animation-delay:.16s}
.hero h1 em{font-style:normal;color:var(--red)}
@keyframes rise{from{transform:translateY(105%)}}
.hero .lede{margin-top:26px;animation:fade .9s .35s var(--ease) both}
.hero .actions{display:flex;flex-wrap:wrap;gap:12px;margin-top:34px;animation:fade .9s .45s var(--ease) both}
@keyframes fade{from{opacity:0;transform:translateY(16px)}}
.hero-facts{display:grid;grid-template-columns:repeat(3,auto);justify-content:start;gap:12px 40px;margin-top:44px;padding-top:24px;border-top:1px solid var(--line);font-size:.9rem;color:var(--muted);animation:fade .9s .55s var(--ease) both}
.hero-facts b{display:block;font-family:var(--display);font-size:1.7rem;letter-spacing:-.02em;color:var(--ink);font-weight:800;line-height:1.1;font-variant-numeric:tabular-nums}
@media (max-width:520px){.hero-facts{grid-template-columns:repeat(3,minmax(0,1fr));gap:12px}.hero-facts b{font-size:1.35rem}}
.hero-media{position:relative;aspect-ratio:4/5;max-width:100%;animation:fade 1.1s .2s var(--ease) both}
.slides{position:absolute;inset:0;border-radius:32px 32px 32px 140px;overflow:hidden;background:var(--f-milk);box-shadow:var(--shadow)}
.slides img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;opacity:0;transform:scale(1.08);transition:opacity 1.3s ease,transform 7s linear}
.slides img.on{opacity:1;transform:scale(1)}
.slide-tag{position:absolute;left:18px;bottom:18px;z-index:2;display:flex;gap:6px}
.slide-tag button{width:28px;height:6px;border-radius:999px;border:0;padding:0;background:rgba(255,255,255,.5);cursor:pointer;transition:width .4s var(--ease),background .3s}
.slide-tag button[aria-current="true"]{width:46px;background:#fff}
.seal{position:absolute;z-index:3;right:-14px;top:-14px;width:132px;height:132px;color:var(--red)}
.seal svg{width:100%;height:100%;animation:spin 22s linear infinite}
.seal .core{position:absolute;inset:26px;border-radius:50%;background:var(--red);color:var(--on-red);display:grid;place-items:center;text-align:center;font-family:var(--display);font-weight:800;font-size:.95rem;line-height:1}
@keyframes spin{to{transform:rotate(360deg)}}
.floating-pack{position:absolute;z-index:3;left:-8%;bottom:-6%;width:30%;filter:drop-shadow(0 26px 22px rgba(0,0,0,.25));animation:bob 6s ease-in-out infinite}
@keyframes bob{50%{transform:translateY(-12px) rotate(-2deg)}}
@media (max-width:900px){.hero .wrap{grid-template-columns:1fr}.hero-media{width:min(100%,520px);margin-inline:auto}.floating-pack{left:-2%}.seal{right:-4px;width:108px;height:108px}.seal .core{inset:22px;font-size:.8rem}}


/* ===== v2: sky-field hero with floating packs ===== */
.hero{position:relative;padding:0;background:var(--sky);overflow:hidden;isolation:isolate}
.hero::before{content:"";position:absolute;z-index:-1;left:50%;top:-30%;width:120vmax;aspect-ratio:1;transform:translateX(-10%);border-radius:50%;background:radial-gradient(closest-side,#fff 0%,rgba(255,255,255,.55) 40%,transparent 70%)}
.hero .wrap{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:clamp(20px,4vw,56px);align-items:center;padding-block:clamp(36px,6vw,80px) clamp(96px,11vw,150px)}
.hero h1{font-size:clamp(3.3rem,8.4vw,7.8rem)}
.hero .lede{color:#3E4C55}
.hero-facts{border-top-color:rgba(23,20,15,.14);color:#3E4C55}
.packs-stage{position:relative;width:min(100%,620px);aspect-ratio:1;margin-inline:auto;animation:fade 1.1s .15s var(--ease) both}
.packs-stage .halo{position:absolute;inset:0;border-radius:50%;background:radial-gradient(circle at 50% 38%,#fff 0%,#fff 55%,#F1F8FC 100%);box-shadow:0 40px 80px -40px rgba(31,111,178,.35)}
.packs-stage .halo::after{content:"";position:absolute;inset:-3.5%;border-radius:50%;border:1.5px dashed rgba(31,111,178,.28);animation:spin 70s linear infinite}
.packs-stage .ground{position:absolute;left:14%;right:14%;bottom:12%;height:8%;border-radius:50%;background:radial-gradient(closest-side,rgba(20,60,90,.26),transparent)}
.pk{position:absolute;will-change:transform;transition:transform .9s var(--ease)}
.pk img{width:100%;height:auto;filter:drop-shadow(0 18px 14px rgba(20,60,90,.22))}
.pk>span{display:block;animation:bob 7s ease-in-out infinite}
.pk.k1{left:39.4%;width:21.2%;bottom:23%;z-index:2}
.pk.k2{left:21.5%;width:17.6%;bottom:23%;z-index:1}.pk.k2>span{animation-delay:-2s}
.pk.k3{left:61.4%;width:17%;bottom:23%;z-index:1}.pk.k3>span{animation-delay:-4s}
.pk.k4{left:56%;width:29.2%;bottom:15.5%;z-index:3}.pk.k4>span{animation-delay:-1s}
.pk.k5{left:14.5%;width:19.6%;bottom:15.5%;z-index:3}.pk.k5>span{animation-delay:-3s}
.pk.k2 img{transform:rotate(-4deg)}.pk.k3 img{transform:rotate(4deg)}.pk.k4 img{transform:rotate(5deg)}.pk.k5 img{transform:rotate(-3deg)}
.packs-stage .seal{right:-1%;top:3%;left:auto;width:clamp(96px,10vw,128px);height:auto;aspect-ratio:1}
.wave{position:absolute;left:0;right:0;bottom:-1px;width:100%;height:clamp(40px,6vw,90px);display:block;color:var(--milk)}
.wave-top{position:absolute;left:0;right:0;top:-1px;width:100%;height:clamp(40px,6vw,90px);display:block;transform:scaleY(-1)}
@media (max-width:900px){.hero .wrap{grid-template-columns:1fr}.packs-stage{width:min(100%,500px)}}

/* story as pasture field with milk waves */
.story{position:relative;padding-block:clamp(110px,13vw,190px)}
.story .wave-top{color:var(--milk)}
.story .wave{color:var(--milk)}
.story p{color:#46524A}
.mosaic figure{box-shadow:0 24px 50px -30px rgba(20,60,30,.4)}

/* shelf: every pack on one draggable shelf */
.shelf-wrap{position:relative}
.shelf{display:flex;gap:clamp(14px,2vw,26px);overflow-x:auto;scroll-snap-type:x proximity;padding:10px max(20px,calc((100vw - var(--maxw))/2 + 20px)) 28px;scrollbar-width:none;cursor:grab;-webkit-mask:linear-gradient(90deg,transparent,#000 4%,#000 96%,transparent);mask:linear-gradient(90deg,transparent,#000 4%,#000 96%,transparent)}
.shelf::-webkit-scrollbar{display:none}
.shelf.drag{cursor:grabbing;scroll-snap-type:none}
.shelf.drag a{pointer-events:none}
.shelf a{flex:none;width:clamp(150px,15vw,200px);scroll-snap-align:start;text-decoration:none;display:flex;flex-direction:column;gap:12px}
.shelf .slot{position:relative;height:clamp(190px,19vw,250px);border-bottom:3px solid var(--ink)}
.shelf .slot img{position:absolute;left:50%;bottom:0;max-height:92%;max-width:96%;width:auto;height:auto;transform:translateX(-50%);transform-origin:50% 100%;filter:drop-shadow(0 16px 14px rgba(0,0,0,.18));transition:transform .5s var(--ease)}
.shelf a:hover .slot img,.shelf a:focus-visible .slot img{transform:translateX(-50%) translateY(-14px) rotate(-3deg) scale(1.05)}
.shelf b{font-family:var(--body);font-weight:700;font-size:.98rem;line-height:1.25}
.shelf small{display:block;color:var(--muted);font-size:.82rem;font-variant-numeric:tabular-nums;margin-top:2px}
.shelf-ctrl{display:flex;gap:8px}
.shelf-ctrl button{width:48px;height:48px;border-radius:50%;border:1.5px solid var(--ink);background:none;cursor:pointer;display:grid;place-items:center;transition:background .25s,color .25s}
.shelf-ctrl button:hover{background:var(--ink);color:#fff}
.shelf-ctrl svg{width:18px;height:18px}
.shelf-ctrl button:first-child svg{transform:scaleX(-1)}

/* catalogue hover card: nutrition peek */
.card .peek{position:absolute;left:10px;right:10px;bottom:10px;padding:10px 12px;border-radius:14px;background:rgba(255,255,255,.92);backdrop-filter:blur(6px);font-size:.8rem;display:flex;flex-wrap:wrap;gap:4px 12px;transform:translateY(120%);transition:transform .45s var(--ease);font-variant-numeric:tabular-nums}
.card .peek b{font-weight:800}
.card:hover .peek,.card:focus-within .peek{transform:none}
@media (hover:none){.card .peek{display:none}}

/* ---------- ticker ---------- */
.ticker{background:var(--red);color:#fff;overflow:hidden}
.ticker-track{display:flex;width:max-content;animation:tick 45s linear infinite}
.ticker-track ul{display:flex;list-style:none;gap:0;padding-block:18px}
.ticker li{display:flex;align-items:center;gap:28px;padding-right:28px;font-family:var(--display);font-weight:700;font-size:clamp(1.2rem,2vw,1.6rem);white-space:nowrap}
.ticker li::after{content:"";width:28px;height:12px;border-radius:999px;background:#fff}
@keyframes tick{to{transform:translateX(-50%)}}
.ticker:hover .ticker-track{animation-play-state:paused}

/* ---------- sections ---------- */
.sec{padding-block:clamp(72px,10vw,140px)}
.sec-tight{padding-block:clamp(56px,7vw,96px)}
.sec-head{display:grid;grid-template-columns:minmax(0,1.2fr) minmax(0,.8fr);gap:24px 48px;align-items:end;margin-bottom:clamp(32px,4vw,56px)}
.sec-head h2{font-size:clamp(2.4rem,5.6vw,4.8rem);margin-top:14px}
.sec-head p{color:var(--muted);max-width:44ch}
@media (max-width:760px){.sec-head{grid-template-columns:1fr}}

/* families */
.families{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:14px}
.family{--f:var(--f-milk);position:relative;display:flex;flex-direction:column;justify-content:space-between;min-height:440px;padding:26px 24px;border-radius:28px;background:var(--f);text-decoration:none;overflow:hidden;isolation:isolate}
.family h3{font-size:clamp(1.6rem,2.3vw,2.1rem);max-width:9ch}
.family .count{font-size:.85rem;font-weight:700;color:var(--muted);font-variant-numeric:tabular-nums}
.family .packs{position:relative;height:250px;margin-top:10px}
.family .packs img{position:absolute;bottom:0;width:auto;height:auto;object-fit:contain;filter:drop-shadow(0 18px 16px rgba(0,0,0,.18));transition:transform .7s var(--ease)}
.family .packs img:nth-child(1){left:50%;max-height:92%;max-width:62%;transform:translateX(-50%);z-index:2}
.family .packs img:nth-child(2){left:0;bottom:6%;max-height:66%;max-width:46%;transform:rotate(-8deg);z-index:1}
.family .packs img:nth-child(3){right:0;bottom:6%;max-height:62%;max-width:46%;transform:rotate(8deg);z-index:1}
.family:hover .packs img:nth-child(1){transform:translateX(-50%) translateY(-12px) scale(1.04)}
.family:hover .packs img:nth-child(2){transform:rotate(-14deg) translate(-10px,-6px)}
.family:hover .packs img:nth-child(3){transform:rotate(14deg) translate(10px,-6px)}
.family .go{display:flex;justify-content:space-between;align-items:center;font-weight:700}
.family .go i{width:44px;height:44px;border-radius:50%;background:var(--ink);color:var(--milk);display:grid;place-items:center;transition:transform .45s var(--ease),background .3s}
.family .go i svg{width:18px;height:18px}
.family:hover .go i{transform:rotate(-45deg);background:var(--red)}
.fam-milk{--f:var(--f-milk)}.fam-yog{--f:var(--f-yog)}.fam-cheese{--f:var(--f-cheese)}.fam-butter{--f:var(--f-butter)}
@media (max-width:1060px){.families{grid-template-columns:repeat(2,minmax(0,1fr))}}
@media (max-width:560px){.families{grid-template-columns:1fr}.family{min-height:380px}}

/* spotlight */
.spot{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:clamp(32px,6vw,96px);align-items:center}
.spot-media{position:relative}
.spot-media .frame{border-radius:200px 200px 32px 32px;overflow:hidden;aspect-ratio:var(--ar,4/5);box-shadow:var(--shadow);background:var(--f-milk)}
.spot-media .frame img{width:100%;height:115%;object-fit:cover;will-change:transform}
.spot-media .frame img:not([data-parallax]){height:100%}
.spot h2{font-size:clamp(2.6rem,6vw,5.2rem)}
.spot .lede{margin-top:20px}
.spot .actions{display:flex;flex-wrap:wrap;gap:12px;margin-top:30px}
@media (max-width:860px){.spot{grid-template-columns:1fr}.spot-media{max-width:480px}}

/* nutrition label — set like the panel on the pack */
.label{margin-top:30px;max-width:420px;border:2px solid var(--ink);border-radius:6px;padding:14px 16px 10px;background:var(--paper);font-variant-numeric:tabular-nums}
.label h3{font-family:var(--body);font-size:1.05rem;font-weight:800;letter-spacing:0;line-height:1.2;padding-bottom:8px;border-bottom:8px solid var(--ink);display:flex;justify-content:space-between;gap:12px}
.label h3 span{font-weight:600;font-size:.85rem;color:var(--muted);align-self:end}
.label dl{margin:0}
.label .row{display:flex;justify-content:space-between;gap:16px;padding:7px 0;border-bottom:1px solid var(--line);font-size:.95rem}
.label .row:last-child{border-bottom:0}
.label dt{font-weight:600}
.label dd{margin:0;font-weight:700}
.label .bar{height:4px;background:var(--line);border-radius:4px;margin-top:4px;overflow:hidden}
.label .bar i{display:block;height:100%;background:var(--red);transform-origin:left;transform:scaleX(var(--v,0));transition:transform 1.2s var(--ease)}

/* story */
.story{background:var(--band);color:var(--on-band)}
.story .eyebrow{color:var(--red-ink)}
.story .grid2{display:grid;grid-template-columns:minmax(0,.95fr) minmax(0,1.05fr);gap:clamp(32px,6vw,96px);align-items:center}
.story h2{font-size:clamp(2.4rem,5.4vw,4.6rem);margin-top:14px}
.story p{color:color-mix(in srgb,var(--on-band) 72%,transparent);max-width:54ch}
.story .copy{display:grid;gap:20px}
.mosaic{display:grid;grid-template-columns:1fr 1fr;grid-template-rows:auto auto;gap:14px}
.mosaic figure{margin:0;border-radius:24px;overflow:hidden;background:#fff}
.mosaic figure img{width:100%;height:100%;object-fit:cover}
.mosaic .tall{grid-row:span 2}
.pillars{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px;margin-top:12px;list-style:none}
.pillars li{border-top:2px solid var(--green);padding-top:14px}
.pillars b{display:block;font-family:var(--display);font-size:1.15rem;color:var(--on-band)}
.pillars span{font-size:.92rem;color:color-mix(in srgb,var(--on-band) 66%,transparent)}
@media (max-width:900px){.story .grid2{grid-template-columns:1fr}}
@media (max-width:560px){.pillars{grid-template-columns:1fr}}

/* banner — yoğurt ailesi */
.banner{position:relative;display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);border-radius:36px;overflow:hidden;background:var(--f-yog)}
.banner .copy{padding:clamp(32px,5vw,72px);display:flex;flex-direction:column;justify-content:center;gap:20px}
.banner h2{font-size:clamp(2.4rem,5vw,4.2rem)}
.banner .chips{display:flex;flex-wrap:wrap;gap:8px}
.chip{display:inline-flex;align-items:center;padding:9px 16px;border-radius:999px;background:var(--paper);font-weight:600;font-size:.92rem;text-decoration:none;border:1px solid var(--line);transition:background .25s,color .25s,border-color .25s}
a.chip:hover{background:var(--ink);color:var(--milk);border-color:var(--ink)}
.banner figure{margin:0;min-height:420px}
.banner figure img{width:100%;height:100%;object-fit:cover}
@media (max-width:860px){.banner{grid-template-columns:1fr}.banner figure{min-height:0;aspect-ratio:4/5}}

/* instagram */
.ig{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:12px}
.ig a{position:relative;display:block;aspect-ratio:4/5;border-radius:20px;overflow:hidden;background:var(--f-milk)}
.ig a img{width:100%;height:100%;object-fit:cover;transition:transform .9s var(--ease)}
.ig a::after{content:"";position:absolute;inset:0;background:linear-gradient(to top,rgba(0,0,0,.55),transparent 45%);opacity:0;transition:opacity .4s}
.ig a:hover img{transform:scale(1.06)}
.ig a:hover::after{opacity:1}
.ig a span{position:absolute;left:16px;right:16px;bottom:14px;z-index:1;color:#fff;font-weight:700;font-size:.92rem;transform:translateY(10px);opacity:0;transition:transform .45s var(--ease),opacity .4s}
.ig a:hover span{transform:none;opacity:1}
.ig a:nth-child(even){transform:translateY(32px)}
@media (max-width:860px){.ig{grid-template-columns:repeat(2,minmax(0,1fr))}.ig a span{opacity:1;transform:none}.ig a::after{opacity:1}}

/* cta band */
.cta{position:relative;overflow:hidden;border-radius:40px;background:var(--sky);color:var(--ink);padding:clamp(40px,6vw,88px);display:grid;grid-template-columns:minmax(0,1.15fr) minmax(0,.85fr);gap:40px;align-items:center;isolation:isolate}
.cta::before{content:"";position:absolute;z-index:-1;right:-8%;top:-30%;width:60%;aspect-ratio:1;border-radius:50%;border:56px solid rgba(255,255,255,.5)}
.cta .eyebrow{color:var(--red-ink)}
.cta h2{font-size:clamp(2.6rem,6vw,5.2rem);margin-top:14px}
.cta p{margin-top:18px;color:var(--muted);font-size:1.1rem;max-width:42ch}
.cta .actions{display:flex;flex-wrap:wrap;gap:12px;margin-top:30px}
.cta .num{font-family:var(--display);font-weight:800;font-size:clamp(1.6rem,3vw,2.2rem);user-select:all;letter-spacing:-.01em}
.steps{list-style:none;display:grid;gap:12px;counter-reset:s}
.steps li{counter-increment:s;display:grid;grid-template-columns:48px 1fr;gap:16px;align-items:start;padding:18px 20px;border-radius:20px;background:#fff}
.steps li::before{content:counter(s);width:48px;height:48px;border-radius:50%;background:var(--red);color:#fff;display:grid;place-items:center;font-family:var(--display);font-weight:800;font-size:1.2rem}
.steps b{display:block;font-family:var(--display);font-size:1.15rem}
.steps span{font-size:.94rem;color:var(--muted)}
@media (max-width:900px){.cta{grid-template-columns:1fr;border-radius:28px}}

/* ---------- page heads ---------- */
.page-head{padding-block:clamp(40px,6vw,88px) clamp(28px,4vw,48px)}
.page-head h1{font-size:clamp(3rem,9vw,8rem);letter-spacing:-.045em;line-height:.9;margin-top:16px}
.page-head .lede{margin-top:22px}
.crumbs{display:flex;flex-wrap:wrap;gap:8px;list-style:none;font-size:.88rem;color:var(--muted)}
.crumbs li+li::before{content:"/";margin-right:8px;opacity:.5}
.crumbs a{text-decoration:none}
.crumbs a:hover{color:var(--red-ink)}

/* ---------- catalogue ---------- */
.toolbar{position:sticky;top:calc(var(--hdr) + env(safe-area-inset-top,0px));z-index:20;display:flex;flex-wrap:wrap;gap:12px;align-items:center;justify-content:space-between;padding-block:14px;background:var(--milk);border-bottom:1px solid var(--line);margin-bottom:32px;transition:top .45s var(--ease)}
.hdr-hidden .toolbar{top:env(safe-area-inset-top,0px)}
.filters{display:flex;gap:8px;overflow-x:auto;scrollbar-width:none;padding-bottom:2px;max-width:100%}
.filters::-webkit-scrollbar{display:none}
.filter{flex:none;display:inline-flex;align-items:center;gap:8px;padding:11px 18px;border-radius:999px;border:1.5px solid var(--line);background:var(--paper);font-weight:700;font-size:.94rem;cursor:pointer;transition:background .25s,color .25s,border-color .25s}
.filter .n{font-size:.78rem;color:var(--muted);font-variant-numeric:tabular-nums}
.filter[aria-pressed="true"]{background:var(--ink);color:var(--milk);border-color:var(--ink)}
.filter[aria-pressed="true"] .n{color:inherit;opacity:.7}
.search{position:relative;flex:1 1 220px;max-width:320px}
.search input{width:100%;padding:12px 16px 12px 42px;border-radius:999px;border:1.5px solid var(--line);background:var(--paper);color:var(--ink);font:inherit;font-size:.95rem}
.search input:focus{outline:none;border-color:var(--ink)}
.search svg{position:absolute;left:15px;top:50%;width:18px;height:18px;transform:translateY(-50%);color:var(--muted)}
.cat-block+.cat-block{margin-top:clamp(56px,7vw,96px)}
.cat-title{display:flex;align-items:baseline;justify-content:space-between;gap:16px;margin-bottom:22px;padding-bottom:14px;border-bottom:2px solid var(--ink)}
.cat-title h2{font-size:clamp(1.9rem,3.6vw,3rem)}
.cat-title span{font-weight:700;color:var(--muted);font-variant-numeric:tabular-nums}
.products{display:grid;grid-template-columns:repeat(auto-fill,minmax(230px,1fr));gap:16px}
.card{--f:var(--f-milk);position:relative;display:flex;flex-direction:column}
.card .stage{position:relative;display:grid;place-items:center;aspect-ratio:1/1.08;padding:28px;border-radius:24px;background:var(--f);overflow:hidden;text-decoration:none}
.card .stage img{position:absolute;inset:12%;width:76%;height:76%;object-fit:contain;filter:drop-shadow(0 20px 18px rgba(0,0,0,.16));transition:transform .7s var(--ease)}
.card:hover .stage img{transform:translateY(-10px) rotate(-2deg) scale(1.04)}
.card .info{display:flex;justify-content:space-between;align-items:flex-start;gap:12px;padding:14px 4px 0}
.card h3{font-family:var(--body);font-size:1.04rem;font-weight:700;letter-spacing:-.005em;line-height:1.3}
.card h3 a{text-decoration:none}
.card h3 a::after{content:"";position:absolute;inset:0 0 auto 0;aspect-ratio:1/1.08}
.card .kcal{font-size:.82rem;color:var(--muted);margin-top:3px;font-variant-numeric:tabular-nums}
.add{position:relative;z-index:2;flex:none;width:42px;height:42px;border-radius:50%;border:1.5px solid var(--line);background:var(--paper);cursor:pointer;display:grid;place-items:center;transition:background .25s,border-color .25s,transform .3s var(--ease)}
.add svg{width:18px;height:18px}
.add:hover{background:var(--red);border-color:var(--red);color:#fff}
.add.done{background:var(--green);border-color:var(--green);color:#fff;transform:scale(1.08)}
.f-milk{--f:var(--f-milk)}.f-yog{--f:var(--f-yog)}.f-cheese{--f:var(--f-cheese)}.f-butter{--f:var(--f-butter)}
.empty{padding:48px 0;color:var(--muted);font-size:1.05rem}
@media (max-width:560px){.products{grid-template-columns:repeat(2,minmax(0,1fr));gap:12px}.card .stage{padding:16px;border-radius:18px}.card h3{font-size:.95rem}.add{width:38px;height:38px}}

/* ---------- product page ---------- */
.pdp{display:grid;grid-template-columns:minmax(0,1.05fr) minmax(0,.95fr);gap:clamp(28px,5vw,80px);align-items:start;padding-block:clamp(20px,3vw,40px) clamp(64px,8vw,120px)}
.pdp-stage{--f:var(--f-milk);position:sticky;top:calc(var(--hdr) + 20px);display:grid;place-items:center;aspect-ratio:1/1.05;border-radius:36px;background:var(--f);overflow:hidden;padding:clamp(28px,6vw,72px)}
.pdp-stage img{position:absolute;left:22%;top:22%;width:56%;height:56%;object-fit:contain;filter:drop-shadow(0 34px 30px rgba(0,0,0,.2));animation:fade 1s var(--ease) both;transition:transform .2s linear}
.pdp-stage .ring{position:absolute;left:50%;top:50%;width:88%;aspect-ratio:1;transform:translate(-50%,-50%);border-radius:50%;background:rgba(255,255,255,.6);border:1.5px dashed color-mix(in srgb,var(--ink) 18%,transparent)}
.pdp-info{display:flex;flex-direction:column;gap:22px}
.pdp-info h1{font-size:clamp(2.6rem,5.4vw,4.6rem);letter-spacing:-.04em;line-height:.95}
.pdp-info .desc{font-size:1.2rem;line-height:1.55;max-width:44ch}
.cat-pill{align-self:flex-start;display:inline-flex;align-items:center;gap:8px;padding:7px 14px;border-radius:999px;background:var(--paper);border:1px solid var(--line);font-size:.85rem;font-weight:700;text-decoration:none}
.cat-pill i{width:10px;height:10px;border-radius:50%;background:var(--red)}
.buy{display:flex;flex-wrap:wrap;gap:12px;align-items:center}
.qty{display:inline-flex;align-items:center;border-radius:999px;border:1.5px solid var(--line);background:var(--paper)}
.qty button{width:46px;height:48px;border:0;background:none;cursor:pointer;font-size:1.3rem;font-weight:600;border-radius:999px}
.qty button:hover{color:var(--red-ink)}
.qty input{width:44px;text-align:center;border:0;background:none;color:var(--ink);font:inherit;font-weight:700;font-variant-numeric:tabular-nums;-moz-appearance:textfield}
.qty input::-webkit-inner-spin-button{-webkit-appearance:none}
.note{font-size:.9rem;color:var(--muted);max-width:52ch}
.pdp .label{margin-top:4px}
.facts-list{list-style:none;display:grid;gap:10px;font-size:.95rem}
.facts-list li{display:flex;gap:12px;align-items:center}
.facts-list svg{flex:none;width:20px;height:20px;color:var(--green)}
@media (max-width:900px){.pdp{grid-template-columns:1fr}.pdp-stage{position:relative;top:0}}

/* ---------- order + forms ---------- */
.order-grid{display:grid;grid-template-columns:minmax(0,1.1fr) minmax(0,.9fr);gap:clamp(28px,4vw,64px);align-items:start;padding-bottom:clamp(64px,8vw,120px)}
@media (max-width:900px){.order-grid{grid-template-columns:1fr}}
.panel{background:var(--paper);border:1px solid var(--line);border-radius:28px;padding:clamp(20px,3vw,34px)}
.panel h2{font-size:clamp(1.6rem,2.6vw,2.2rem);margin-bottom:18px}
.basket{list-style:none;display:grid}
.basket li{display:grid;grid-template-columns:72px minmax(0,1fr) auto auto;gap:14px;align-items:center;padding:14px 0;border-bottom:1px solid var(--line)}
.basket li:first-child{padding-top:0}
.basket .th{position:relative;width:72px;height:72px;border-radius:16px;background:var(--f-milk)}
.basket .th img{position:absolute;inset:10%;width:80%;height:80%;object-fit:contain}
.basket .nm{font-weight:700;line-height:1.3}
.basket .nm small{display:block;font-weight:500;color:var(--muted);font-size:.82rem}
.basket .qty button{width:36px;height:38px;font-size:1.1rem}
.basket .qty input{width:30px}
.rm{width:38px;height:38px;border-radius:50%;border:0;background:none;cursor:pointer;color:var(--muted)}
.rm:hover{color:var(--red-ink);background:var(--milk)}
.rm svg{width:18px;height:18px}
.basket-empty{display:grid;gap:14px;justify-items:start;padding:8px 0 4px;color:var(--muted)}
.picker{display:flex;gap:10px;margin-top:20px;flex-wrap:wrap}
.picker select{flex:1 1 220px;min-width:0}
@media (max-width:520px){.basket li{grid-template-columns:56px minmax(0,1fr) auto;row-gap:8px}.basket .th{width:56px;height:56px}.basket .rm{grid-column:3;grid-row:1}.basket .qty{grid-column:2/4;justify-self:start}}
.form{display:grid;gap:18px}
.form .two{display:grid;grid-template-columns:1fr 1fr;gap:18px}
@media (max-width:560px){.form .two{grid-template-columns:1fr}}
.field{display:grid;gap:7px}
.field label,.field legend{font-weight:700;font-size:.92rem}
.field label small{font-weight:500;color:var(--muted)}
input[type=text],input[type=tel],input[type=email],select,textarea{width:100%;padding:14px 16px;border-radius:14px;border:1.5px solid var(--line);background:var(--milk);color:var(--ink);font:inherit;font-size:1rem;transition:border-color .2s,box-shadow .2s}
textarea{min-height:130px;resize:vertical}
input:focus,select:focus,textarea:focus{outline:none;border-color:var(--ink);box-shadow:0 0 0 4px color-mix(in srgb,var(--blue) 18%,transparent)}
.field.err input,.field.err textarea,.field.err select{border-color:var(--red)}
.field .msg{font-size:.85rem;color:var(--red-ink);font-weight:600;min-height:0}
.field .msg:empty{display:none}
fieldset{border:0;padding:0;margin:0}
.radios{display:flex;flex-wrap:wrap;gap:10px;margin-top:8px}
.radios label{display:inline-flex;align-items:center;gap:10px;padding:12px 16px;border-radius:14px;border:1.5px solid var(--line);background:var(--milk);cursor:pointer;font-weight:600}
.radios input{accent-color:var(--red);width:18px;height:18px}
.radios label:has(input:checked){border-color:var(--ink)}
.result{display:grid;gap:14px;padding:22px;border-radius:20px;background:color-mix(in srgb,var(--green) 12%,var(--paper));border:1.5px solid color-mix(in srgb,var(--green) 40%,transparent)}
.result h3{font-family:var(--body);font-size:1.1rem;font-weight:800;letter-spacing:0}
.result pre{margin:0;white-space:pre-wrap;font-family:var(--body);font-size:.92rem;background:var(--paper);padding:14px 16px;border-radius:12px;border:1px solid var(--line);max-height:240px;overflow:auto}
.result .actions{display:flex;flex-wrap:wrap;gap:10px}
.info-list{list-style:none;display:grid;gap:0}
.info-list li{display:grid;grid-template-columns:44px 1fr;gap:14px;padding:18px 0;border-bottom:1px solid var(--line)}
.info-list li:last-child{border-bottom:0}
.info-list .ic{width:44px;height:44px;border-radius:50%;background:var(--f-yog);color:var(--red-ink);display:grid;place-items:center}
.info-list .ic svg{width:20px;height:20px}
.info-list b{display:block;font-size:.8rem;letter-spacing:.12em;text-transform:uppercase;color:var(--muted);margin-bottom:2px}
.info-list span,.info-list a{font-weight:600;font-size:1.05rem}
.copyable{user-select:all}
.hours{width:100%;border-collapse:collapse;font-variant-numeric:tabular-nums;font-size:.98rem}
.hours td{padding:8px 0;border-bottom:1px solid var(--line)}
.hours td:last-child{text-align:right;font-weight:700}
.hours tr.today td{color:var(--red-ink)}

/* about page */
.about-hero{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:clamp(28px,5vw,80px);align-items:end}
.about-hero figure{margin:0;border-radius:32px;overflow:hidden;aspect-ratio:1/1;background:#fff}
.about-hero figure img{width:100%;height:100%;object-fit:cover}
.values{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:14px}
.value{padding:30px 26px;border-radius:28px;background:var(--paper);border:1px solid var(--line);display:flex;flex-direction:column;gap:14px}
.value .n{font-family:var(--display);font-weight:800;font-size:3.2rem;line-height:1;color:var(--red)}
.value h3{font-size:1.6rem}
.value p{color:var(--muted)}
.range{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:12px;list-style:none}
.range a{display:flex;flex-direction:column;gap:6px;padding:22px;border-radius:22px;text-decoration:none;background:var(--f);min-height:150px;justify-content:flex-end;transition:transform .4s var(--ease)}
.range a:hover{transform:translateY(-6px)}
.range b{font-family:var(--display);font-size:1.4rem;line-height:1.05}
.range span{font-size:.9rem;color:var(--muted)}
@media (max-width:900px){.about-hero{grid-template-columns:1fr}.values{grid-template-columns:1fr}.range{grid-template-columns:repeat(2,minmax(0,1fr))}}

/* legal prose */
.prose{max-width:72ch;padding-bottom:clamp(64px,8vw,120px)}
.prose h2{font-size:clamp(1.5rem,2.6vw,2rem);margin:44px 0 14px;letter-spacing:-.02em}
.prose p,.prose li{color:var(--muted);margin-bottom:14px}
.prose ul{padding-left:22px}
.prose strong{color:var(--ink)}
.prose .updated{font-size:.9rem;color:var(--muted)}

/* ---------- footer ---------- */
.site-footer{margin-top:clamp(72px,9vw,120px);background:var(--red);color:#fff;border-radius:40px 40px 0 0;overflow:hidden}
.site-footer .wrap{padding-block:clamp(56px,7vw,96px) 28px}
.foot-big{display:flex;flex-wrap:wrap;justify-content:space-between;align-items:end;gap:28px;padding-bottom:48px;border-bottom:1px solid rgba(255,255,255,.3)}
.foot-big p{font-family:var(--display);font-weight:800;font-size:clamp(2.2rem,6vw,5rem);line-height:.95;letter-spacing:-.04em;max-width:12ch}
.foot-big p em{font-style:normal;color:#FFE7A8}
.foot-cols{display:grid;grid-template-columns:1.3fr repeat(3,minmax(0,1fr));gap:36px;padding-block:44px}
.foot-cols h4{font-family:var(--body);font-size:.78rem;font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:rgba(255,255,255,.72);margin-bottom:14px}
.foot-cols ul{list-style:none;display:grid;gap:9px}
.foot-cols a{text-decoration:none;color:rgba(255,255,255,.86)}
.foot-cols a:hover{color:#fff;text-decoration:underline}
.foot-cols li{color:rgba(255,255,255,.86)}
.foot-logo{display:inline-block;background:#fff;border-radius:18px;padding:12px 16px}
.foot-logo img{height:40px;width:auto}
.foot-about p{margin-top:16px;color:rgba(255,255,255,.85);max-width:34ch;font-size:.95rem}
.foot-base{display:flex;flex-wrap:wrap;justify-content:space-between;gap:12px;padding-top:22px;border-top:1px solid rgba(255,255,255,.3);font-size:.85rem;color:rgba(255,255,255,.75)}
.foot-base a{color:inherit}
.socials{display:flex;gap:10px;margin-top:20px}
.socials a{width:44px;height:44px;border-radius:50%;display:grid;place-items:center;border:1.5px solid rgba(255,255,255,.5);transition:background .25s,color .25s}
.socials a:hover{background:#fff;color:var(--red)}
.socials svg{width:18px;height:18px}
@media (max-width:860px){.foot-cols{grid-template-columns:1fr 1fr}.site-footer{border-radius:28px 28px 0 0}}
@media (max-width:480px){.foot-cols{grid-template-columns:1fr}}

/* floating WhatsApp + toast */
.wa-fab{position:fixed;z-index:40;right:calc(18px + env(safe-area-inset-right,0px));bottom:calc(18px + env(safe-area-inset-bottom,0px));width:58px;height:58px;border-radius:50%;background:#25D366;color:#fff;display:grid;place-items:center;box-shadow:0 14px 30px -10px rgba(0,0,0,.45);transition:transform .35s var(--ease)}
.wa-fab:hover{transform:scale(1.08)}
.wa-fab svg{width:30px;height:30px}
.toast{position:fixed;z-index:80;left:50%;bottom:calc(24px + env(safe-area-inset-bottom,0px));transform:translate(-50%,140%);display:flex;align-items:center;gap:14px;padding:12px 14px 12px 20px;border-radius:999px;background:var(--ink);color:var(--milk);font-weight:600;font-size:.95rem;box-shadow:0 20px 40px -14px rgba(0,0,0,.5);transition:transform .5s var(--ease);max-width:calc(100% - 32px)}
.toast.on{transform:translate(-50%,0)}
.toast a{color:var(--milk);background:var(--red);padding:8px 14px;border-radius:999px;text-decoration:none;white-space:nowrap}

/* scroll reveal: only below-the-fold elements are prepared, the first frame is always complete */
.js .rv.pre{opacity:0;transform:translateY(40px)}
.js .rv{transition:opacity 1s var(--ease),transform 1s var(--ease)}
.js .rv.d1{transition-delay:.08s}.js .rv.d2{transition-delay:.16s}.js .rv.d3{transition-delay:.24s}

@media (prefers-reduced-motion:reduce){
  *,*::before,*::after{animation-duration:.01ms!important;animation-iteration-count:1!important;transition-duration:.01ms!important;scroll-behavior:auto!important}
  .js .rv.pre{opacity:1;transform:none}
  .ig a:nth-child(even){transform:none}
}

/* ===================== v3 — Seren's own language =====================
   Taken from the packs: red logo pill with a white inner line, chunky rounded
   lettering, navy pack type, teal fields with white village line art. */
:root{
  --red:#E2231A; --red-ink:#C41810; --on-red:#fff;
  --teal:#169B8F; --teal-deep:#0E7E74; --navy:#14284B;
  --ink:#14284B; --muted:#56627A; --milk:#FFFFFF; --paper:#FFFFFF;
  --line:rgba(20,40,75,.12);
  --f-milk:#EAF3FB; --f-yog:#E2F4F1; --f-cheese:#FDEDEC; --f-butter:#FFF3D4;
  --display:"Baloo 2","Arial Rounded MT Bold","Nunito",system-ui,sans-serif;
  --body:"Nunito","Segoe UI",system-ui,-apple-system,sans-serif;
}
body{font-size:17.5px}
h1,h2,h3,h4{font-weight:800;letter-spacing:-.01em;line-height:.98}
.eyebrow{display:inline-flex;align-items:center;gap:0;padding:7px 16px 6px;border-radius:999px;background:var(--red);color:#fff;font-family:var(--display);font-weight:700;font-size:.82rem;letter-spacing:.06em;text-transform:none;box-shadow:inset 0 0 0 2.5px var(--red),inset 0 0 0 4px #fff}
.eyebrow::before{display:none}
.story .eyebrow,.cta .eyebrow{color:#fff}
/* buttons drawn like the Seren logo: red pill, thin white inner line */
.btn{font-family:var(--display);font-weight:700;font-size:1.02rem;padding:15px 26px 13px}
.btn-red{box-shadow:inset 0 0 0 3px var(--red),inset 0 0 0 4.5px #fff}
.btn-red::before{background:var(--red-ink)}
.btn-red:hover{--fg:#fff}
.btn-line{box-shadow:inset 0 0 0 2px currentColor}
.btn-white{--bg:#fff;--fg:var(--red)}
.btn-white::before{background:var(--navy)}
.btn-white:hover{--fg:#fff}
.btn-ghost-w{--bg:transparent;--fg:#fff;box-shadow:inset 0 0 0 2px #fff}
.btn-ghost-w::before{background:#fff}
.btn-ghost-w:hover{--fg:var(--teal-deep)}

/* village line art */
.village{display:block;width:100%;height:auto;color:#fff;pointer-events:none}

/* ---------- hero: the yoğurt cup, as a page ---------- */
.hero{background:var(--milk);padding:0}
.hero::before{display:none}
.hero .wrap{display:block;padding-block:clamp(14px,2vw,24px) clamp(30px,4vw,52px)}
.cup{position:relative;overflow:hidden;border-radius:clamp(24px,3vw,44px);background:var(--teal);color:#fff;min-height:clamp(560px,46vw,680px);isolation:isolate}
.cup .village{position:absolute;left:0;right:0;bottom:0;z-index:0}
.cup-copy{position:relative;z-index:3;max-width:620px;padding:clamp(28px,5vw,72px) clamp(22px,4.5vw,64px) 0}
.cup-copy .seren-logo{display:block;width:clamp(150px,16vw,210px);height:auto;margin-bottom:22px;filter:drop-shadow(0 8px 14px rgba(0,0,0,.18))}
.cup h1{font-size:clamp(3rem,6.6vw,6.2rem);color:#fff;line-height:.92}
.cup h1 .line{display:block;overflow:hidden;padding-bottom:.04em}
.cup h1 .line>span{display:inline-block;animation:rise 1s var(--ease) both}
.cup h1 .line:nth-child(2)>span{animation-delay:.08s}.cup h1 .line:nth-child(3)>span{animation-delay:.16s}
.cup h1 em{font-style:normal;display:inline-block;background:var(--red);border-radius:999px;padding:0 .32em .02em;box-shadow:inset 0 0 0 .06em var(--red),inset 0 0 0 .09em #fff;transform:rotate(-2deg)}
.cup .lede{color:rgba(255,255,255,.92);margin-top:22px;max-width:38ch;animation:fade .9s .35s var(--ease) both}
.cup .actions{display:flex;flex-wrap:wrap;gap:12px;margin-top:30px;animation:fade .9s .45s var(--ease) both}
.cup-packs{position:absolute;z-index:2;right:clamp(12px,3vw,48px);bottom:clamp(22px,3vw,40px);width:min(54%,700px);height:clamp(300px,33vw,470px);display:flex;align-items:flex-end;justify-content:flex-end}
.cup-packs .pk{position:relative;left:auto;right:auto;bottom:auto;width:auto;height:100%;display:flex;align-items:flex-end;margin-left:-3%}
.cup-packs .pk>span{height:100%;display:flex;align-items:flex-end}
.cup-packs .pk img{width:auto;height:100%;transform:none!important;filter:drop-shadow(0 22px 18px rgba(0,40,36,.35))}
.cup-packs .h100{height:100%}.cup-packs .h86{height:86%}.cup-packs .h78{height:78%}.cup-packs .h60{height:60%}.cup-packs .h56{height:56%}.cup-packs .h44{height:44%}
.cup-facts{position:absolute;z-index:3;left:clamp(22px,4.5vw,64px);bottom:clamp(24px,3vw,40px);display:flex;gap:10px;flex-wrap:wrap}
.cup-facts span{background:#fff;color:var(--navy);border-radius:999px;padding:8px 16px 7px;font-family:var(--display);font-weight:700;font-size:.92rem}
.cup-facts span b{color:var(--red)}
@media (max-width:980px){
  .cup{min-height:0;padding-bottom:0}
  .cup-copy{max-width:none}
  .cup-packs{position:relative;right:auto;bottom:auto;width:100%;height:clamp(240px,62vw,380px);margin-top:28px;padding-inline:14px;justify-content:center}
  .cup-facts{position:relative;left:auto;bottom:auto;padding:18px clamp(22px,4.5vw,64px) 26px;background:var(--teal-deep)}
  .cup .village{bottom:auto;top:auto;position:relative;margin-top:-18%;}
}

/* ticker */
.ticker li{font-family:var(--display);font-weight:800}
.ticker li::after{width:30px;height:14px;background:transparent;box-shadow:inset 0 0 0 2px #fff}

/* families as packs: solid label colours */
.family{color:#fff;min-height:460px;padding-bottom:0}
.fam-milk{--f:#2B7BC4}.fam-yog{--f:var(--teal)}.fam-cheese{--f:var(--red)}.fam-butter{--f:#F2A900;color:var(--navy)}
.family .count{color:inherit;opacity:.8}
.family .packs{height:230px;z-index:1}
.family .go i{background:#fff;color:var(--navy)}
.family:hover .go i{background:var(--navy);color:#fff}
.family .fam-art{position:absolute;left:0;right:0;bottom:0;z-index:-1;opacity:.55}
.family .go{padding-bottom:22px}
.family::after{content:"";position:absolute;inset:8px;border-radius:22px;border:1.5px solid rgba(255,255,255,.55);pointer-events:none}
.fam-butter::after{border-color:rgba(20,40,75,.25)}

/* story: teal field with the village */
.story{background:var(--teal);color:#fff;padding-bottom:0}
.story h2{color:#fff}
.story p{color:rgba(255,255,255,.88)}
.story .wave-top{color:var(--milk)}
.story>.wave{display:none}
.story .village{margin-top:clamp(40px,6vw,80px)}
.pillars li{border-top-color:#fff}
.pillars b{color:#fff}.pillars span{color:rgba(255,255,255,.8)}
.story .btn{--bg:#fff;--fg:var(--teal-deep)}
.story .btn::before{background:var(--navy)}.story .btn:hover{--fg:#fff}
.value{border-radius:28px}

/* banner */
.banner{background:var(--f-yog)}

/* cta: one big Seren label */
.cta{background:var(--red);color:#fff;box-shadow:inset 0 0 0 10px var(--red),inset 0 0 0 13px #fff;border-radius:48px}
.cta::before{display:none}
.cta p{color:rgba(255,255,255,.9)}
.cta .num{color:#fff}
.steps li{background:rgba(255,255,255,.12)}
.steps li::before{background:#fff;color:var(--red)}
.steps span{color:rgba(255,255,255,.85)}
.cta .btn-red{--bg:#fff;--fg:var(--red);box-shadow:none}
.cta .btn-red::before{background:var(--navy)}

/* footer: teal cup with village */
.site-footer{background:var(--teal);position:relative}
.site-footer .village{opacity:.6;margin-bottom:-4px}
.foot-big p{font-family:var(--display)}
.foot-big p em{color:#fff;background:var(--red);border-radius:999px;padding:0 .28em;box-shadow:inset 0 0 0 .05em var(--red),inset 0 0 0 .08em #fff}
.foot-logo{background:transparent;padding:0}
.foot-logo img{height:52px}
.socials a:hover{background:#fff;color:var(--teal-deep)}

/* headings in navy, product names in display face */
.sec-head h2,.page-head h1,.cat-title h2,.spot h2,.banner h2,.pdp-info h1{color:var(--navy)}
.card h3,.shelf b{font-family:var(--display);font-weight:700;font-size:1.08rem}
.label{border-color:var(--navy)}
.label h3{border-bottom-color:var(--navy)}
.cat-pill i{background:var(--red)}
.filter[aria-pressed="true"]{background:var(--red);border-color:var(--red);color:#fff}
.mobile-menu a{font-family:var(--display)}
.cup h1 em{color:#fff}
.cup .village{height:clamp(130px,15vw,210px)}
.cup-copy{padding-bottom:clamp(150px,17vw,240px)}
.cup-facts{position:relative;left:auto;bottom:auto;margin-top:22px;animation:fade .9s .55s var(--ease) both}
.cup-facts span{box-shadow:0 6px 16px -8px rgba(0,0,0,.3)}
@media (max-width:980px){.cup-copy{padding-bottom:0}.cup .village{position:absolute;bottom:0;margin-top:0;height:120px}.cup-packs{padding-bottom:70px;height:clamp(300px,74vw,440px)}.cup-facts{padding:0;background:none}}
.cup h1{font-size:clamp(3.4rem,7.6vw,7.4rem)}.cup-copy{max-width:680px}
.eyebrow{justify-self:start;align-self:flex-start;width:max-content;max-width:100%}.cta .eyebrow{background:#fff;color:var(--red);box-shadow:none}
.story .value h3{color:var(--navy)}.story .value p{color:var(--muted)}

/* real-pack compositions (replace the AI scenes) */
.stage-field{position:relative;overflow:hidden;aspect-ratio:1/1.02;border-radius:36px;isolation:isolate;box-shadow:inset 0 0 0 10px var(--sf),inset 0 0 0 12px rgba(255,255,255,.7)}
.sf-blue{--sf:#1E5FB4;background:var(--sf)}
.stage-field .village{position:absolute;left:0;right:0;bottom:0;height:34%;opacity:.7;z-index:0}
.stage-field img{position:absolute;height:auto;filter:drop-shadow(0 26px 22px rgba(0,20,60,.4));transition:transform .8s var(--ease)}
.stage-field .sf-back{width:44%;left:12%;top:16%;transform:rotate(-9deg);z-index:1}
.stage-field .sf-front{width:52%;right:10%;top:22%;transform:rotate(6deg);z-index:2}
.spot-media:hover .sf-back{transform:rotate(-13deg) translate(-8px,-6px)}
.spot-media:hover .sf-front{transform:rotate(3deg) translate(6px,-10px)}
.cupfield{position:relative;margin:0;min-height:440px;background:var(--teal);overflow:hidden;isolation:isolate}
.cupfield .village{position:absolute;left:0;right:0;bottom:0;height:42%;z-index:0}
.cupfield .cups{position:absolute;left:6%;right:6%;bottom:12%;display:flex;align-items:flex-end;justify-content:center;z-index:1}
.cupfield .cups img{width:36%;height:auto;margin-left:-4%;filter:drop-shadow(0 22px 18px rgba(0,40,36,.35));transition:transform .6s var(--ease)}
.cupfield .cups img:nth-child(2){width:40%;z-index:2;margin-bottom:-2%}
.banner:hover .cupfield .cups img:nth-child(1){transform:translate(-6px,-8px) rotate(-3deg)}
.banner:hover .cupfield .cups img:nth-child(3){transform:translate(6px,-8px) rotate(3deg)}
@media (max-width:860px){.cupfield{min-height:0;aspect-ratio:1/0.9}}
.igband{position:relative;display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);align-items:center;gap:24px;padding:clamp(28px,4vw,52px);border-radius:40px;background:var(--f-cheese);text-decoration:none;overflow:hidden}
.igband-copy{display:flex;flex-direction:column;align-items:flex-start;gap:18px}
.igband b{font-family:var(--display);font-weight:800;font-size:clamp(2rem,4.4vw,3.6rem);line-height:1;color:var(--navy);max-width:14ch}
.igband-packs{display:flex;align-items:flex-end;justify-content:center;height:clamp(180px,22vw,280px)}
.igband-packs img{height:100%;width:auto;margin-left:-6%;filter:drop-shadow(0 18px 14px rgba(0,0,0,.18));transition:transform .5s var(--ease)}
.igband-packs img:nth-child(2){height:62%}.igband-packs img:nth-child(3){height:52%}.igband-packs img:nth-child(4){height:92%}
.igband:hover .igband-packs img{transform:translateY(-10px)}
.igband:hover .igband-packs img:nth-child(even){transform:translateY(-4px)}
@media (max-width:760px){.igband{grid-template-columns:1fr}}

/* real-pack tiles (replace the soft studio JPEGs) */
.tile{position:relative;overflow:hidden;isolation:isolate;aspect-ratio:1}
.mosaic .tile.tall{aspect-ratio:auto}
.tl-milk{background:#EAF3FB}.tl-cheese{background:#FDEDEC}.tl-yog{background:#E2F4F1}
.tile img{position:absolute;height:auto;filter:drop-shadow(0 18px 16px rgba(0,0,0,.2));transition:transform .7s var(--ease)}
.tile:hover img.a{transform:translateY(-8px) rotate(-2deg)}
.tl-milk img.a{width:34%;left:22%;bottom:8%}.tl-milk img.b{width:30%;right:16%;bottom:12%;transform:rotate(4deg)}
.tl-cheese img.b{width:46%;left:8%;top:12%;transform:rotate(-10deg)}.tl-cheese img.a{width:52%;right:6%;bottom:6%;transform:rotate(6deg)}
.tl-yog img.b{width:62%;left:4%;top:10%;transform:rotate(-8deg)}.tl-yog img.a{width:62%;right:4%;bottom:6%;transform:rotate(5deg)}
.about-tile{border-radius:32px;background:var(--teal)}
.about-tile .village{position:absolute;left:0;right:0;bottom:0;height:34%;z-index:-1}
.about-tile img.b{top:14%}.about-tile img.a{bottom:12%}
.sf-bottles .sf-back{width:22%;left:26%;top:16%;transform:rotate(-6deg)}
.sf-bottles .sf-front{width:26%;left:auto;right:28%;top:10%;transform:rotate(3deg)}
.mosaic .tile img,.about-hero .tile img{height:auto;object-fit:contain}
.mosaic figure.tl-milk,.about-hero figure.tl-milk{background:#EAF3FB}
.mosaic figure.tl-cheese{background:#FDEDEC}
.mosaic figure.tl-yog{background:#E2F4F1}
.about-hero figure.about-tile{background:var(--teal)}
.mosaic .tl-milk img.a{width:44%;left:14%;bottom:7%}
.mosaic .tl-milk img.b{width:38%;right:8%;bottom:10%}

/* ===== v5: tighter rhythm on laptops, no dead panels ===== */
.sec{padding-block:clamp(48px,6vw,92px)}
.sec-tight{padding-block:clamp(36px,4.5vw,64px)}
.sec-head{margin-bottom:clamp(22px,2.6vw,36px);gap:16px 40px}
.sec-head h2{font-size:clamp(2.2rem,4.6vw,4rem);margin-top:12px}
.page-head{padding-block:clamp(28px,4vw,56px) clamp(20px,3vw,32px)}
/* hero fits a laptop screen */
.cup{min-height:clamp(500px,40vw,600px)}
.cup-copy{padding:clamp(26px,3.6vw,56px) clamp(22px,4vw,60px) clamp(120px,12vw,170px)}
.cup-copy .seren-logo{width:clamp(130px,12vw,180px);margin-bottom:16px}
.cup h1{font-size:clamp(3.2rem,6vw,6.2rem)}
.cup-packs{height:clamp(300px,34vw,480px);width:min(56%,720px)}
/* story: village sits close under the content */
.story{padding-top:clamp(56px,6vw,96px)}
.story .village{margin-top:clamp(20px,3vw,40px);max-height:150px;width:100%;height:clamp(90px,10vw,150px)}
/* yoğurt family: cups fill their panel */
.banner{grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr)}
.banner .copy{padding:clamp(28px,4vw,56px)}
.cupfield{min-height:0;aspect-ratio:auto;display:flex;align-items:flex-end;justify-content:center;padding:clamp(28px,4vw,48px) 4% clamp(36px,5vw,64px)}
.cupfield .village{height:40%}
.cupfield .cups{position:relative;left:auto;right:auto;bottom:auto;width:100%;max-width:640px}
.cupfield .cups img{width:34%}
.cupfield .cups img:nth-child(2){width:40%}
@media (max-width:860px){.banner{grid-template-columns:1fr}.cupfield{padding:28px 4% 40px}}
/* instagram band + cta a little tighter */
.igband{padding:clamp(24px,3.4vw,44px)}
.cta{padding:clamp(32px,4.6vw,64px)}
/* footer: village is a slim band, not a block */
.site-footer{margin-top:clamp(48px,6vw,88px)}
.site-footer>.village{height:clamp(70px,8vw,120px);width:100%;display:block}
.site-footer .wrap{padding-block:clamp(32px,4vw,56px) 24px}
.foot-big{padding-bottom:32px}
.foot-cols{padding-block:32px}
.village.band{height:auto!important;max-height:none!important;aspect-ratio:1440/166;margin-top:clamp(28px,3.5vw,48px)}
.story{padding-bottom:0!important}
.site-footer>.village.band{margin-top:0;opacity:.55}
.cupfield{align-items:center}
.cupfield .cups{max-width:none}
.cupfield .cups img{width:38%;margin-left:-6%}
.cupfield .cups img:nth-child(2){width:44%}
.cupfield .village{height:46%}
.banner .cupfield{aspect-ratio:auto;min-height:0}
.cupfield .cups img{width:36%}
.cupfield .cups img:first-child{margin-left:0}
.cupfield .cups img:nth-child(2){width:40%}
@media (max-width:860px){.banner .cupfield{padding:36px 4% 44px}}

/* ===== v6: full-bleed hero that fills the first screen ===== */
.hero .wrap{max-width:none;padding:0}
.cup{border-radius:0;min-height:max(560px,calc(100svh - 112px));display:flex;flex-direction:column;justify-content:center}
.cup-copy{max-width:none;padding-top:clamp(28px,4vw,64px);padding-left:max(20px,calc((100vw - var(--maxw))/2 + 20px));padding-right:20px}
.cup-copy>*{max-width:640px}
.cup-packs{right:max(16px,calc((100vw - var(--maxw))/2 + 12px));width:min(58%,820px);height:min(clamp(300px,36vw,560px),62svh)}
.cup .village{height:clamp(140px,14vw,240px)}
@media (max-width:980px){
  .cup{min-height:0;display:block}
  .cup-copy{padding-left:20px}
  .cup-packs{right:auto;width:100%}
}
.cup-packs{width:min(50%,800px);height:min(clamp(260px,26vw,470px),58svh);overflow:visible}
.cup-copy .lede{max-width:34ch}
@media (max-width:980px){.cup-packs{width:100%;height:clamp(240px,58vw,380px)}}
.cup{--cs:max(20px,calc((100vw - var(--maxw))/2 + 20px))}
.cup-copy>*{max-width:580px}
@media (min-width:1101px){
  .cup-packs{left:calc(var(--cs) + 610px);right:max(16px,3vw);width:auto;justify-content:center;
    height:min(58svh,480px,calc((100vw - var(--cs) - 610px - max(16px,3vw)) * .56))}
}
@media (max-width:1100px){
  .cup{min-height:0;display:block}
  .cup-copy{padding-left:max(20px,4vw);padding-bottom:0}
  .cup-copy>*{max-width:640px}
  .cup-packs{position:relative;left:auto;right:auto;bottom:auto;width:100%;height:clamp(240px,46vw,400px);margin-top:28px;padding:0 14px 90px;justify-content:center}
  .cup .village{position:absolute;bottom:0;margin-top:0;height:clamp(110px,16vw,170px)}
}